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TORONTO
, January 7, 2008 -
Project7ten Eco-House, up for auction on eBay
only until January 14th, will soon be the location for an exciting new show on
Discovery's Planet Green. The new series will feature an eclectic group of
celebrities, journalists, authors, athletes, activists and renowned chefs who
will come together to discuss all things “green”.
The
auction of the famed Project7ten LEED Platinum
home, launched by the online auction agency Auctionwire as the first-ever
worldwide online auction of an eco-home on eBay, started on December 15, 2007 at
9:PM PST (USA) and is set to end on January 14, 2008 at 9: PM PST.
The starting auction price of $2.85 million may sound like a lot of
“GREEN”, but the buyer will actually get a lot more “GREEN” than one
would expect. One of only a few LEED Platinum Certified homes in the country
(the highest rating of a “green” nature of a building), project7ten was
built to serve as an educational model that creates a forum for smart discussion
about environmental awareness. The buyer gets a free 18-month lease on a Ford
Escape Hybrid and now a little fame in
Hollywood
.
This new, eco-home, with 3 bedrooms and 3.5 bathrooms, is located in ultra-hip
Venice
,
California
where many celebrities live. The home appreciation rate in the county area
where project7ten is located is 23.4% versus the national average of 12.3%. The
house is fully furnished with beautifully-designed, environmentally-conscious
furnishings from leading companies such as Modern Outdoor, Knoll Textiles,
Steelcase, and Viesso (see more comprehensive list on auction website). Builder
Tom Schey, environmentalist Kelly Meyer, and designer Melinda Gray (of Grey
Matter Architecture) recently completed project7ten as one of the most
environmentally friendly homes in
California
. Featured in the “Enlightened Development” exhibition at
Los Angeles
’ Architecture and
Design
Museum
and it was open for educational tours before being put on the market. The
benefits of solar panels highlighted by actor/activist Ian McKellen coupled with
the viewing of Al Gore’s film “An Inconvenient Truth” spearheaded Tom
Schey to develop project7ten.
The home uses solar panels, high-performance windows and insulation, and
recycled and renewable materials. Green features include a rainwater reclamation
system and grey water recycling, locally-sourced sustainable materials, recycled
content countertops and insulation, FSC-certified lumber, rooftop solar panels,
native landscaping for shading, Energy Star appliances, and Kohler
water-efficient fixtures. A portion of the sale of project7ten is being
donated to Healthy Child Healthy World (HCHW), an organization dedicated to
educating the public about environmental toxins that affect children’s health
Project7ten is so eco-hip that celebs like Cindy Crawford, Pierce Brosnan, John
Cusack, David Duchovny, Tobey Maguire, Laird Hamilton, Gabrielle Reece, Kevin
Connolly, Esai Morales, Laura Dern, and Josie Maran and Ed Begley Jr. have
checked it out, with many attending the house opening party.
For
more information on this auction visit: www.auctionwire.com/project7ten
About
Discovery Communications and Planet Green:
Discovery Communications is a passionate advocate
of preserving our earth and a leader in developing television programs that
educate citizens about the best qualities of this place we call home. Discovery’s
commitment to these issues reached new heights when it created Planet Green, the
company’s global, cross-company initiative and commitment to document,
preserve and celebrate the planet. In June, Discovery Home channel
becomes Planet Green – the first 24-hour eco-lifestyle channel dedicated to
making a difference by providing tools, information and content that will
enlighten, empower and most importantly, entertain. The channel will
launch to over 50 million homes.
Planet Green speaks to people who want to
understand green living and to those who truly want to make a difference by
providing tools and information to meet the critical challenge of protecting our
environment. Planet Green’s platforms include leading eco-lifestyle
website TreeHugger.com and the recently launched solutions-oriented
planetgreen.com. Discovery will also launch Discovery Education Green, a
K-12 service that hosts dynamic media content correlated to state standards.
Discovery Education Green will help teachers integrate Green lessons into their
curriculum and empowers students to make more environmentally conscious
decisions.
About
Auctionwire:
As the leading online auction agency, Auctionwire works with the world's largest
corporations, foundations, ad agencies and non-profit organizations to create
successful online auctions that raise money, increase brand awareness and
generate positive publicity. Auctionwire recently conducted the highly
publicized Singapore Airlines A380 auction (double-decker jumbo jet maiden
voyage), raising over $1.2 million for charity. For more information visit: www.auctionwire.com
About
the LEED Rating: The
Leadership in Energy and Environmental Design (LEED) Green Building Rating
System is a national rating of the "green" nature of a building. For
more information visit: www.usgbc.org
About
Healthy Child Healthy World: A
portion of project7ten sales proceeds is being donated to Healthy Child Healthy
World (HCHW), an organization dedicated to educating the public about
environmental toxins that affect children’s health. For more information
visit: www.healthychild.org
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