Dealer Benefits

 

Dealership Meritocracy

  • Fleetwood provides a path for success through a series of protective devices, e.g. "may the best dealer win, not the cheapest dealer"

Specialized Dealerships

  • Fleetwood only grants dealerships to companies specializing in windows and doors. E.g. no big box stores or lumber yards

Fewer Dealerships

  • Fleetwood is not seeking dealerships but rather reacting to market expansion
  • New dealers start at the lowest levels that are designed to protect existing dealerships

Focused Support Tools

  • Free estimating software
  • Free corner samples and literature

Funneling Leads Via Online Referral

  • Dealers earn higher positioning based on objective ratings

Incentives for Advancement

  • Profit margins increase with dealer level advancement. Enforced MRP program ensures dealers sell on their merits and hard-earned profits stay in their pockets.
  • Website listing and showroom/project portfolio
  • Ad Grant Fund

 

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